Mazaya’s shisha molasses portfolio comprises over 150 flavours and its products are currently listed in 50 countries worldwide and 25…
Mazaya’s shisha molasses portfolio comprises over 150 flavours and its products are currently listed in 50 countries worldwide and 25 duty free shops. The bestselling flavours include Lemon Mint and Two Apples.
“Shisha smoking is growing in popularity all over the world, and Mazaya believes shisha molasses can add a lot of value to the tobacco category,” said Ghina Ammar, Brand Manager – Travel Retail, Mazaya. “Our current focus is on the greater Middle East region, where there is significant untapped potential.”
One thing that sets Mazaya apart is the premium ingredients used in its blends. Mazaya only uses single-origin French tobacco leaves with pure honey and high-quality glycerine. French tobacco leaves have a high absorption quality that allows the flavour to last longer.
Ammar explained that the portfolio strategically offers three pack sizes: the 250g pack suitable for those who are new to shisha smoking, the 500g which is the selling unit at duty free shops as it comprises 10 individual 50g packs, and the 1,000g pack that performs exceptionally well wherever listed as it is a more economical option for frequent smokers.
“Our key objective here at TFWA World Exhibition & Conference is to connect with clients – we have really missed the human connection with our partners,” said Ammar. “We are also celebrating a strong recovery, as we have returned to pre-COVID sales levels due to our dynamic approach.”
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