TFWA is offering a glimpse into the future of duty free and travel retail with the new TFWA i.Lab, which…
TFWA is offering a glimpse into the future of duty free and travel retail with the new TFWA i.Lab, which is running as a fully digital showcase in the ‘Discovery’ section of the TFWA 365 digital platform.
TFWA i.Lab is presenting fresh ideas and new ways to engage with travelling consumers under the theme of ‘Innovation in Action’.
A host of leading duty free and travel retail businesses are taking part, with expertise in areas such as e-commerce, mobile and digital technology, traveller research and data analytics. Here, we highlight a selection.
Inflyter launches world’s first digital duty free vending machine at Geneva Airport
Inflyter has pioneered and developed the world’s first automated duty free retail proposition. This first installation has been delivered at Geneva Airport for Lagardère Travel Retail Switzerland.
Inflyter has pioneered and developed the world’s first automated duty free retail proposition. This first installation has been delivered at Geneva Airport for Lagardère Travel Retail Switzerland.
This represents a key milestone in the new era of ‘phygital’ customer experiences where the blend of physical and digital assets has created a new and complementary customer journey far beyond click and collect. This travel retail innovation starts with mobile commerce and ends with a physical asset integrating customer facing technologies.
It is a custom-designed, digital vending machine offering travellers a fully digital duty free shopping experience 24 hours a day, not just when the airport store is open. It helps satellite distribution across all areas of the airport, converting high traffic airport zones into a self-service revenue generating spaces where physical stores would not be commercially viable.
Travellers flying into Geneva Airport can order, pay and collect duty free items in under 60 seconds, offering them a fast and convenient way to shop, and provides travellers with a fully digital and contactless purchase experience should they prefer to shop in this way.
The automated retail solution allows travellers to buy directly from an interactive touch-screen menu of the bestselling duty free products. Travel and age verification checks are made using an integrated scanner for boarding passports and identity cards, and once payment is made, the relevant compartment doors automatically open and the customer can retrieve their items, and the associated customs documentation and receipts are issued.
Spafax offers brands 360 travel retail media solutions
Global media, content and entertainment agency, Spafax, works with over 25 airline clients globally to deliver creative media solutions to passengers. Spafax is showcasing its latest solutions on the TFWA i.Lab platform.
Global media, content and entertainment agency, Spafax, works with over 25 airline clients globally to deliver creative media solutions to passengers. Spafax is showcasing its latest solutions on the TFWA i.Lab platform.
“We’re thrilled to be returning to TFWA this year to share our services within the new TFWA i.Lab and reconnecting with partners and the wider industry,” said Tullia Vitturi di Este-Lochra, Head of Global Luxury & Director of Media, Spafax. “We look forward to showcasing our latest travel retail opportunities that not only give brands access to the highly captive airline audience, but also weave their brand into the passenger experience in a way that is meaningful, engaging and meets the ever-evolving expectations of passengers as they begin to travel again.”
Spafax’s media solutions engage travellers across social, mobile and digital environments alongside its traditional media such as OOH, pre-roll video and print. The agency’s latest developments for brands and travel clients leverage creative technology to enhance the passenger journey across multiple touchpoints.
Airfree: transforming the traditional inflight shopping experience
Airfree has developed an e-commerce platform that transforms the traditional inflight shopping experience. Instead of a heavy cart with a limited product assortment and paper magazines, customers enjoy a digital catalogue with a virtually unlimited selection.
Airfree has developed an e-commerce platform that transforms the traditional inflight shopping experience. Instead of a heavy cart with a limited product assortment and paper magazines, customers enjoy a digital catalogue with a virtually unlimited selection.
Passengers access this white label e-shop on their smartphone or seat screen while flying. They then collect their shopping either on arrival at the airport or have it delivered home, or onboard on a future flight.
The Airfree team has designed a semi-embedded technology specific to inflight use. Updated content is hosted on the plane’s servers before each flight. This reduces satellite connection costs (100 times less than a ground-based website). Bandwidth is optimised during flight time, ensuring fast and smooth browsing.
Originally, Airfree was focused on providing e-shops to airlines. Now it has enriched the offer to work closely with some of the major travel retail brands and enable them to engage directly with airline passengers.
As air travel resumes, Airfree’s solution enables new models in a travel retail industry strongly impacted by the crisis.
Brands gain access to over 500 million airline passengers thanks to Airfree’s IFEC airline partnerships. They can develop a platform specifically adapted to the inflight environment. On single or multi-brand sites, brands can offer exclusive products at travel retail pricing – adapting assortment and promotions based on passenger travel journeys.
Features summary:
Intuitive, responsive front-end design adapted for both IFE screens and personal devices.
Smart management of the product catalogue:
- Route-based personalisation
- Real-time stock, price and promotion updates
- Multi-language and currency management
- Online secure payment
- Qualitative and rich content: white label solution with dedicated brand spaces
Blynk: creating custom interactive experiences, digital merchandising, and display solutions
Blynk creates custom interactive experiences, digital merchandising, and display solutions.
Blynk is proud to once again be exhibiting at TFWA World Exhibition & Conference after a successful 2019 show. Blynk was forged from a business with 30 years’ experience of technology installations and has a long history in travel retail. Today it has gathered the best thinkers, makers and doers to bring its tech to life.
Blynk creates custom interactive experiences, digital merchandising, and display solutions. It not only installs gizmos and gadgets, it challenges convention, connecting brands and people through immersive ‘tech-speriences’. Blynk bridges the gap between digital agency and system integrator, combining creative and technical skills to craft thoughtful, responsive solutions. The company can work with clients to make bespoke solutions or customise one of its ready-to-use ‘tech-speriences’. This year, Blynk is looking forward to demonstrating more of its interactive experience and services in the TFWA i.Lab.
Plexus: ‘Smarter as Standard’
Plexus is the largest independent global outdoor network and the biggest purchaser of OOH media within airports and cities.
Plexus is the largest independent global outdoor network and the biggest purchaser of OOH media within airports and cities. With offices in London and New York acting as hubs for over 20 offices around the world, Plexus is enabled to effectively plan, buy, and execute client campaigns in over 75 markets globally. The airport landscape is extremely fragmented and unique expertise is needed to navigate this environment, globally. Plexus understands that the consumer journey is a data rich opportunity for brands and through intelligent targeting and smart creative, it can seamlessly deliver clear, consistent communications across multiple touchpoints, globally. Through technology, creativity, and effective measurement, Plexus is driven by bringing campaigns to life around the world that are always ‘Smarter as Standard’.
