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Mars making travel retail even more interactive C onfectionery giant Mars has unveiled an ambitious new retail strategy centred on immersive experiences, personalisation and Gen Z engagement. The team, in partnership with Valiram and FNA Group, announced the launch of Asia’s first M&M’s Experience store, opened at Kuala Lumpur International Airport. The activation is the fourth globally and introduces several new interactive features, including personalised video messages and custom gifting labels that shoppers can attach to products. An De Volder, Market Director ITR, Mars Wrigley, also highlighted a major activation at Singapore Changi Airport, where travellers can dance with M&M’s characters via an interactive screen installation inside The Cocoa Trees store in Terminal 1. The activation is designed to create a “360-degree” retail experience that encourages passengers to stop, interact and share content online. Alongside the new interactive concepts, Mars is showcasing new collectible M&M’s gift packs inspired by travel destinations, as well as exclusive Crocs collaborations targeting younger consumers. B2 / 2-R15 Herita Marzotto brings lightness to palates H erita Marzotto Wine Estates, formerly Santa Margherita Wine Group, is showing visitors its travel retail-exclusive Santa Margherita Prosecco Valdobbiadene Superiore DOCG in Singapore this year. “What we are showcasing here is the new version of the travel exclusive Santa Margherita Valdobbiadene Prosecco,” said Roberta Picco, Regional Manager Asia Pacific, Herita Marzotto. “We also have the Santa Margherita Brut Rose which is a very important SKU in our portfolio.” Picco noted that in Asia and China in particular, more people are looking for light fresh fizz and have moved away from full bodied wine. She explained: “It’s become a big trend. In Asia. In the past, in China, everybody was looking for a heavy red. Now it’s starting to change completely. People love bubbles, they love lighter drinks and they don’t want to have something that feels ‘too much’.” B2 / 2-Y6 Like a DREAM on the Skin Infused with plant-based Collagen, natural Prebiotics and Swiss Mallow, DREAM FOUNDATION instantly enhances the complexion while visibly improving the quality of the skin. Specially formulated for dry and sensitive skin , it combines comfort with silky coverage. Clinically proven Skin is more hydrated, smoother, and visibly plumped.* Dermatologically tested. SWISS MADE www.mavala.com * Clinical scoring on 23 women after 21 days of daily use. Mavala. Your care. Your style. MOISTURE