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A ccording to Managing Director Sandro Bo tt ega, you can drive Gen Z sales (and for that ma tt er drive a car) with its very carefully researched and crafted range of No/Alcohol products which stand proudly alongside the Bo tt ega’s family’s four centuries of making grappa, wines and liqueurs. “It’s so light!!! No/Alcohol represents a constantly growing niche market, Generation Z seem to prefer these products, not only for health reasons, but also for their informal and trendy consumption pa tt erns,” Sandro told the TFWA Daily in the exhibition. “We started researching and experimenting in this sector over 20 years ago, at least a decade before No/Alcohol became a recognised category.” The collection showcased at TFWA Asia Pacific Exhibition & Conference features: • Bo tt ega 0 – evoking the tradition of Bo tt ega sparkling wines, but representing an entirely original non-alcoholic evolution available in both white and rosé versions. • Bo tt ega Zero White, produced from grape must, maintains all the characteristics of a sparkling wine. A new 20cl format also makes it ideal for individual consumption and onboard service. • Limoncino 0.0 Bo tt ega – the product of extensive experimentation, Limoncino 0.0 is excellent served neat at the end of a meal, ideal for preparing tasty mocktails, and is also a perfect ingredient for making lemon cheesecake! • Elixir Amaro 0% Bo tt ega, is a non-alcoholic bi tt er liqueur that draws on the tradition of herbal bi tt ers, retaining their aromatic complexity while adding the lightness of a non-alcoholic drink. B2 / 2-V2 The toas t of Gen Z : Bottega ’ s 20 -year research behind No/Al coho l co l l ect i on Travel retail fact: Things sell faster if featuring dog (or cat) designs F eiler’s Emanuel Baur, Head of Global Sales, shows o ff a fast-moving amenity bag from Feiler’s range of 100% sustainably-sourced co tt on turbans, pouches and amenity accessories – all entirely woven (and not printed or stitched) and, as you would expect from a high-quality Bavarian-crafted product, produced using a great deal of hand work. Besides the environmental credentials claimed for the co tt on sourcing, Baur makes the observation that these products – popular with the airports and airlines which account for an impressive half of all Feiler’s production – are further sustainable in that they are made for constant and lengthy re-use. L1 / 1-M14 Wednesday 1 3 May 2026 13 T F W A D A I L Y