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Château Roubine expands travel retail ambitions in Asia Arthes Group accelerates Asia Pacific travel retail expansion A t this year’s TFWA Asia Pacific Exhibition & Conference, Provence rosé producer Château Roubine is showcasing its heritage and ambitions for global travel retail growth. A highlight is La Vie en Rose, Château Roubine’s signature rosé blend of Grenache, Cinsault and Syrah, designed to balance fruit, floral freshness and subtle structure. Available in formats ranging from standard 75cl bo tt les to 9 and 12-litre editions, the wine remains the estate’s bestseller. The winery is also introducing Lion & Dragon, a premium cru classé rosé incorporating Tibouren, a rare Provençal grape variety. After experimenting with extended oak ageing in recent years, the estate has refined the wine with a lighter touch of oak to preserve the freshness and elegance associated with Provence rosé. The estate’s Singapore-based Global Export Manager Léonard Riboud confirmed Château Roubine is now actively seeking selective duty free, cruise and airline partners, with expansion across Asia and in travel retail forming a major focus for the brand’s future growth. B2 / 2-Y18 F rench fragrance house Arthes Group is accelerating its global expansion strategy, using its presence at TFWA Asia Pacific Exhibition & Conference to strengthen its footprint in travel retail across Asia Pacific markets. With distribution spanning 120 countries, the family-owned company based in Grasse is focusing on developing its premium fragrance portfolio and exclusive travel retail range. The group’s brands include Jeanne Arthes and Jeanne en Provence, alongside a growing collection of selective fragrances designed for longer-lasting, more expressive scents. CEO Thibaud Perrin is closely involved in every fragrance development, combining nearly 50 years of family expertise in Grasse with high standards and passion to create distinctive perfumes for today’s global consumers. Magali Dadian, Marketing & Communication Group Director, highlighted several launches within its exclusive fragrance range, including You & Me, Cassius & Cassiopea, and the newly unveiled Perpetual Pearl, featuring Marine accord, Orchid, Jasmin and fresh Salty Vanilla. Dadian also revealed plans to introduce five additional fragrances at TFWA World Exhibition & Conference in Cannes this year, alongside travel sets, discovery collections and gifting formats tailored for travel retail consumers. L1 / 1-B8 F ollowing the success of Madawi Gold, Arabian Oud is unveiling the next chapter in its most celebrated fragrance story: Madawi White, a luminous, contemporary interpretation that embodies purity, elegance, and modern sophistication. Madawi White is being showcased at TFWA Asia Pacific Exhibition & Conference, continuing the evolution of a fragrance legacy that has become synonymous with femininity, refinement, and timeless allure. The fragrance opens with a joyful burst of pear, delivering a fresh and radiant introduction that feels e ff ortlessly uplifting. At its heart, Madawi White reveals a delicate harmony of lily of the valley, evoking the freshness of green nature, beautifully blended with the creamy softness of coconut, adding comfort and smoothness to the composition. The scent se tt les into a refined base of velvety musk and ambergris, wrapping the skin in a smooth, lasting trail that is both elegant and deeply memorable. L1 / 1-D8 Arabian Oud launches Madawi White Wednesday 1 3 May 2026 14 T F W A D A I L Y