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F or Afnan, TFWA World Exhibition & Conference is a meeting point for the global travel retail community and an opportunity to engage directly with the people shaping the future of the industry. “Our objective is to strengthen relationships with our existing partners, build meaningful new partnerships and present Afnan’s evolving portfolio to an increasingly international audience,” explains Imran Fazlani, Founder & Chairman, Afnan Perfumes. “This platform gives us the opportunity to listen and to understand how consumer behaviour is changing, where the strongest opportunities are emerging and how travel retail itself is developing. We believe fragrance has a powerful role to play in this environment. It is an inherently emotional category, and travel creates a unique moment for discovery and self-expression. We are also witnessing a growing global appreciation for modern Arabic fragrances, as consumers increasingly seek distinctive compositions, greater concentration and a deeper sense of identity and storytelling in perfumery. This is an exciting space for Afnan, where our heritage and understanding of Middle Eastern perfumery can meet the expectations of a new generation of global fragrance consumers.” In Cannes, Afnan is showcasing an expanded portfolio, with Stardust Extrait de Parfum as the hero launch, alongside new Travel Sets, Deodorants and Body Mists. Stardust is a unisex fragrance created around confidence, elegance and lasting impression. It opens with a luminous burst of sparkling citrus, develops into a warm and indulgent heart, and settles into a rich woody-amber base. Crafted as an Extrait de Parfum, it offers exceptional concentration and longevity, housed in a striking bottle inspired by the beauty of light. “Our Travel Sets bring the Afnan experience into convenient 20ml formats, with five collections spanning the 9 collection, Supremacy series, Bouquet series, Summer and Elle ranges, offering consumers discovery, variety and portability,” says Fazlani. “With the addition of Deodorants and Body Mists, we are also extending our fragrance universe into everyday personal care. Together, these launches reflect our ambition to expand the Afnan portfolio and give consumers more ways to experience and enjoy the brand, wherever their journey takes them.” Travel retail is strategically important to Afnan, providing the opportunity to connect with consumers frommultiple markets within a single global ecosystem. “Fragrance is a highly personal category, and travel retail provides an exceptional environment for discovery,” Fazlani shares. “A consumer may encounter Afnan for the first time at an airport, experience one of our fragrances and develop a relationship with the brand that continues long after the journey ends. That ability to create discovery at an international level is particularly valuable as Afnan continues to expand globally. We also see travel retail as an important platform for understanding the global fragrance consumer. Travellers bring together different cultures, preferences and purchasing behaviours, and that creates valuable insight for us as a fragrance house. Our ambition is not simply to place Afnan in more locations. It is to build a stronger, more meaningful global brand presence and travel retail is an important part of that journey.” Ultimately, Afnan’s presence at TFWA World Exhibition & Conference is about relationships, discovery and the future. “We are here not only to showcase what Afnan has created, but to understand where the fragrance industry is going and play an active role in shaping what comes next,” Fazlani adds. BayVillage BayTerrace T7 Afnan presents an expanded portfolio and global vision Prev i ew September 2026 49 T F W A D A I L Y