Cannes_2026_TUESDAY_ISSUE_DIGITAL

TFWA CANNES STAND A11 , BLUE V I LLAGE I TAL IAN SPARKL ING L I FE www.bottegaspa.com DRINK RESPONSIBLY L EGO is using TFWA World Exhibition & Conference as an opportunity to reconnect with existing partners, meet new business contacts and showcase a selection of new products across its broad portfolio. “In an increasingly online world, it is important for us to also meet our partners in person, and the event is just perfect for that,” says Maria Schnabel, Manager, Travel Retail Store Expansion, LEGO. Among the highlights on show are novelties across a number of LEGO themes, including the LEGO Friends Creative Dollhouse Suitcase, designed with travel in mind. The brand is also showcasing the LEGO Technic Koenigsegg Sadair’s Spear Megacar, which is aimed at adult fans, alongside the LEGO Icons Douglas DC-3 PAN AM Airliner, a product with particular relevance to the travel retail channel. “We bring novelties within all LEGO themes with some of the highlights being the LEGO Friends Creative Dollhouse Suitcase – perfect for travelling,” Schnabel explains. “The LEGO Technic Koenigsegg Sadair’s Spear Megacar is an amazing set for adult fans. The LEGO Icons Douglas DC-3 PAN AM Airliner is another cool novelty that is a great fit to the travel retail channel.” Travel retail also offers opportunities to tailor the LEGO assortment to travellers, with a selection of products particularly suited to the channel. “Part of the LEGO assortment is exclusive to LEGO branded stores, and in general the assortment offers a wide selection of sets that cater to the travel retail channel, like airplanes and specific city or country sets,” says Schnabel. The LEGO brand has established a long-standing presence at TFWA World Exhibition & Conference. For Schnabel, the exhibition continues to offer an important opportunity to nurture those industry relationships. “It’s always a pleasure to meet up with industry friends, as well as existing and potentially new business partners,” she adds. BlueVillageD13 LEGO builds travel retail presence with new products across its portfolio