Cannes_2026_TUESDAY_ISSUE_DIGITAL

COME MEET US AT TFWA WORLD EXHIBITION & CONFERENCE 2026, 27TH SEPT - 1ST OCT. GREEN VILLAGE J68 C M J CM MJ CJ CMJ N F or Osborne, TFWA World Exhibition & Conference is first and foremost about meeting customers and working with them on a common strategy for 2027 and beyond. “We want to align on the right listings, promotional plans, visibility and activation opportunities, and make sure we are building the business together,” says Cathy Aumiaux, Global Travel Retail Manager, Osborne Group. “It is also an important opportunity to meet potential new customers and explore where Osborne could bring value to their travel retail offer. Of course, we will also be presenting some new products and developments from our portfolio. And this year, we will be introducing a completely new F&B project that we have developed in partnership with Avolta specifically for airports. We are particularly excited to present this concept in Cannes and discuss its potential with our partners.” This year, Osborne has several exciting developments to present. It is unveiling the new design across the Carlos I range, giving the brand a more contemporary and distinctive look while staying true to its heritage. Within the Cinco Jotas range, Osborne is introducing a new chorizo SKU in two formats: pre-sliced for convenience and a canister format, which is particularly well suited to the travel retail channel. “We will also present Veterano & Cola, a new ready-to-drink format designed to offer a convenient and accessible way to enjoy the brand, particularly for younger consumers,” says Aumiaux. Osborne sets sights on 2027 growth with new travel retail developments “For Gold Gin, we are introducing a new 5cl miniature format, ideal for travel retail and for consumers looking to discover the brand or purchase it as a gift.” First and foremost, Osborne wants its customers and potential customers to feel really looked after when they visit its stand. “Spanish hospitality is very much part of who we are, and we want to bring that spirit to Cannes,” Aumiaux adds. “We want our guests to enjoy a warm and welcoming experience, while discovering and tasting some of the very best of Spanish gastronomy, wines and spirits. For us, it is also about creating the right environment to have good conversations, exchange ideas and build strong relationships with our partners.” BlueVillageD3 Tuesday 29 September 2026 59 T F W A D A I L Y