Cannes_2026_TUESDAY_ISSUE_DIGITAL

Find us at Yellow Village Stand E41 PUBLISHER OF iconic STORIES DESTINATION MERCHANDISE - GIFTS - TRAVEL ACCESSORIES M oroccanoil is continuing to broaden its beauty portfolio, unveiling the next chapter of its fragrance collection alongside new innovations across hair and lip care. Speaking at TFWA World Exhibition & Conference, Yeolan Delapenha, VP, Global Marketing Retail, and John Wesley Gates, Senior Vice President, Global and Travel Retail, highlighted the brand’s latest launches and plans for From argan to aroma: Moroccanoil expands its beauty universe further expansion across the travel retail channel. Set to launch in March 2027, Moroccanoil’s third fragrance, Épices du Soir draws on the brand’s Moroccan heritage. Featuring notes of rose, oud, black pepper and saffron, the scent offers a richer, more sultry counterpart to the fresh, effervescent character of its previous fragrances. Designed with evening occasions in mind, Épices du Soir will be offered in 60ml and 10ml travel spray formats. Promotional sets are also planned, including fragrance trios and miniature 4ml bottles. While there are currently no travel retail-exclusive fragrances, Moroccanoil is exploring opportunities to develop channel-specific packaging and offers. Innovation is also continuing within haircare. The brand’s new overnight leave-in mask combines its signature argan oil with vegan snail mucin, drawing inspiration from Korean skincare. Designed to deliver boosted hydration while consumers sleep, the treatment requires no rinsing and features Moroccanoil’s signature scent. Moroccanoil has also expanded into lip care, with new flavours planned for 2027 alongside future travel retail-exclusive sets. Together, the launches demonstrate the brand’s ambition to take the hydrating properties of argan into an increasingly diverse range of beauty categories. RivieraVillageRD8 Tuesday 29 September 2026 71 T F W A D A I L Y