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P ringles is showcasing its new Pringles Nachos Sharing Crisps at TFWA World Exhibition & Conference bringing a fresh proposition to the high-potential corn-based chips category. Available in three flavours – Original, Cheese and Paprika – the collection offers a playful new sharing proposition that’s perfect for a range of social snacking occasions. All three varieties will be presented in the signature cylindrical Pringles tube can. The new Pringles Nachos range made its debut in Benelux and global travel retail markets in September, ahead of its wider European roll-out in spring 2027. For Asian and Middle Eastern locations, Pringles Nachos will be a travel retail-exclusive, as the collection will not be available in the corresponding domestic markets. The three Pringles Nachos flavours have been developed to accommodate a variety of consumer palates and preferences. Pringles Nachos Original combines a toasted, sweet authentic corn flavour with light salt seasoning. Pringles Nachos Cheese pairs buttery Cheddar with green onion, a hint of black pepper and a sweet corn flavour from the base. Pringles Nachos Paprika delivers a sweet and fruity paprika flavour, with a subtle touch of heat and mild savoury notes. The Cannes launch underlines Pringles’ continued focus on new product development and exclusivity as powerful tools to create excitement, encourage trial, and give international travellers compelling reasons to engage with the brand. “Pringles Nachos gives us a fantastic opportunity to diversify our portfolio into the popular corn-based chips category, while also giving our travel retail partners something genuinely distinctive to offer their shoppers,” says Kellogg’s Benelux Key Account Manager Pringles new Nachos Sharing Crisps “giving travel retail something genuinely distinctive to offer shoppers” International Travel Retail Brechje Houben. “This is a major new introduction for Pringles, and we are committed to supporting it with significant investment. In travel retail, we will leverage in-store visibility and activations to build real momentum behind Pringles Nachos, and give our retail partners all the tools they need to maximise its potential.” Alongside the Nachos launch, Lou Gagneux and Sander Witteveen debuted the exciting new TR Exclusive Traveller’s Collection Gifting Tin currently available in the flavour Original. BayVillage Bay 12 D amm Global is celebrating this year the 150th anniversary of its iconic beer Estrella. The Barcelona-based company which is, according to Commercial Director Luca Garofalo, “the biggest independent brewery in the world”, is celebrating this event with the launch of a special edition. “We’re loyal to our roots,” insists Export Manager Mar Casan Chao, and the beer still follows the same recipe as when it was first elaborated. Along with the anniversary, Damm Global is also showcasing the alcohol-free Estrella 0.0, the gluten free range Daura, and first and foremost the super-premium ‘Inedit’, a luxurious beer crafted by celebrity chef Ferran Adria and aimed at accompanying “a good dinner” served in a wine glass. Following the sea trade show in Miami, cruise line manager Maryjane Calf explains, the company is now targeting growth in the travel retail sector with a special focus on cruise lines and border shops. GreenVillage L62 Happy Birthday Estrella! Tuesday 29 September 2026 74 T F W A D A I L Y