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K orean skincare brand Anua is building its presence in global travel retail, introducing new sets and expanding its retailer network as international demand continues to grow. Vincent McDermott highlighted the momentum behind the brand, which has secured listings with Heinemann and other major travel retail players. “The demand is great,” said McDermott, pointing to Anua’s combination of accessible pricing and efficacious formulations as a major draw for younger shoppers. “Gen Z and Gen Alpha are looking for better value and looking at price, but they’re still getting great products.” PDRN is proving a particular focus for Anua, while Supermodel Kendall Jenner’s appointment as global ambassador has further boosted the brand’s international profile. Initially, Anua entered the travel retail channel with around 25 bestselling products and is now expanding its offering with new TR-dedicated sets, including the Radiance Duo Set and Travel Size Serum Trio. The latter has already been identified as particularly suitable for inflight retail. Further innovation is planned; the new Intensive Refresh eye patches and cream products are expected next year. Other launches will be tested domestically before potentially entering travel retail. With strong business across Asia, the US, and the UK, Anua is now focused on sustainable global expansion. MarineVillage S8 Anua takes off as travel retail expansion gathers pace Tuesday 29 September 2026 75 T F W A D A I L Y