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L ove them or absolutely hate themwith a passion, Denmark’s gourmet liquorice producer, LAKRIDS BY BÜLOW, are back for their second year in Cannes handing out tasters (that we believe to be objectively delicious) in their ambitious quest to make everyone on the planet love liquorice. LAKRIDS BY BÜLOW have even worked out that providing enough free samples for all 8.3 billion of us will take 412 years and 292 days, four days of which are here at the TFWA World Exhibition & Conference where you should try (or perhaps risk trying) Salt and Caramel (definitely more than just salted caramel), Dark Chocolate and Sea Salt, Passion Fruit, Sea Buckthorn…Blue Raspberry…and dozens of other out-there, but expertly engineered flavours, including the new stand-out Milkshake which has just been made available in Heinemann-devoted packaging. Besides being a household name premium brand across the Nordic countries, LAKRIDS BY BÜLOW LAKRIDS BY BÜLOW – changing the world, one free sample at a time is now available in a growing range of GTR including Emirates, Lufthansa’s Gate Gourmet, Avolta, and was recently under test with United. Go and get your free sample today and reduce the lovers and haters down to 8.299999999. GreenVillageM42 New 8-year-old Label 5 W elcoming a host of visitors in a vibrant cocktail bar themed booth, La Martiniquaise-Bardinet Group Communication Manager Donatien Ferrari is “very glad to be back in Cannes year after year. It’s a great time for us to meet with our historical customers as well as get to know new ones”. The focus of this year’s show is Label 5 8 Year Old whisky, pre-launched earlier this year in Singapore. “Since its launch in Asia, we’ve already had some very interesting listings with this beautiful blend of American Oak sherry casks,” Ferrari says, adding that this £30 grab-and-go product is very much sought after by worldwide travellers. Another highlight of the show is Sir James 101, an alcohol-free range purchased last year and including ginger ale, mojito and gin- and-tonic mocktails. “Sir James is already very dominant on the domestic markets of Belgium, Holland and France,” he adds. La Martiniquaise’ goal is now to introduce this new it to the travel retail market, where alcohol-free drinks are a fast-growing product category. “We’re very proud to have added Sir James 101 to our portfolio. We’ve already had listings with Lagardère and now we really want to introduce it at the global level,” he concluded. BlueVillageA6 Tuesday 29 September 2026 77 T F W A D A I L Y