Cannes_2026_WEDNESDAY_ISSUE_DIGITAL

Bay Village Hall | Stand Bay 18 | Cannes SEPTEMBER 27 - OCTOBER 1, 2026 MEET US AT TFWA WORLD EXHIBITION & CONFERENCE L ast year in Cannes, MAVALA unveiled its new brand identity. This year is about consolidating what it has achieved and sharing its vision for the next chapter of the brand. “Our ambition is to continue developing MAVALA through a combination of passion, MAVALA builds on new brand identity with innovation-led product launches prestige, quality care and meaningful innovation, while remaining deeply rooted in our Swiss heritage,” explains Doris Maute, CEO of MAVALA SA. “We have never believed that innovation is about simply adding more products. For us, it is about understanding what consumers really need, developing the right expertise around those needs and delivering products that are truly effective. MAVALA has quite a lot of newness this year, across nail care, hand care and makeup. One of the key launches is RENEW Scrub & Peel, a gentle resurfacing treatment for hands and nails and the first step of a MAVALA manicure. “It combines mechanical exfoliation with a plant-based AHA peel, working on the skin, nails and cuticles,” says Maute. “It brings our professional manicure expertise directly into the consumer routine, making it an essential first step for smoother, more prepared hands and nails. We are also presenting the latest clinical efficacy results for MAVALA Scientifique K+ and our Hydro-Repairing Foot Care, providing further scientific evidence of the efficacy behind these products.” On the makeup side, MAVALA is introducing its new Bronzer & Blush, a multi-use, care-infused powder combining bronzing, mattifying and blush benefits. “We invite visitors to come and discover the texture, finish and versatility of the products at our booth,” Maute adds. RivieraVillageRG16 Wednesday 30 September 2026 45 T F W A D A I L Y