TFWA-Daily-New-Products-and-Innovation-Preview-APEC26

P laySmart is participating for the first time at TFWA Asia Pacific Exhibition & Conference, where it will unveil a diversified ‘travel-ready’ portfolio spanning toys, gifting, souvenirs, and customised retail solutions – engineered specifically for the global travel retail environment. With multiple distribution centres strategically located in Hong Kong, India, UAE, the UK, and the Netherlands, PlaySmart is well- positioned to support global travel retail partners with efficient supply chain solutions and rapid market responsiveness. Travel retail is not conventional retail. It demands highly curated products that are visually premium, space-efficient, and built to perform in fast-paced duty free, airport, and cruise settings. PlaySmart’s portfolio is designed around the needs of travelling consumers, combining compact formats, durable construction, and premium presentation with strong commercial appeal. Beyond distributing globally recognised brands such as MGA, Crayola, VTech, D-Power, and Mini Melodies, PlaySmart also develops customised digital merchandising concepts, exclusive souvenirs, and differentiated gifting solutions tailored for travel retail partners. Its expanding range includes eco-friendly artificial flowers, compact gift formats, and novelty-driven products, designed to capture impulse purchases and ‘last-minute gifting’ missions. “Travel retail is a distinct ecosystem that requires a higher level of curation,” said Amar CC, Founder of PlaySmart. “For TFWA Asia Pacific Exhibition & Conference, our strategy goes beyond products – we are presenting complete solutions. From licensed brands to exclusive souvenirs and customised retail concepts, our ‘travel-ready’ philosophy is built to maximise both engagement and commercial performance.” Highlights of PlaySmart’s TFWA Asia Pacific Exhibition & Conference showcase include: • The Travel-Lite Series: A new range of space-saving licensed die- cast and interactive toys, engineered with high-resolution finishes and precision detailing – scaled for portability and on-the-go play. • Impulse-buy innovation: Optimised ‘grab & Go’ formats for LOL & MGA Tots, designed for high visibility and fast decision-making in airport corridors and cruise retail, driving stronger impulse conversion. • Bespoke retail solutions: Custom-designed digital merchandising concepts, modular PDQs, and compact display systems – purpose- built for tight travel retail footprints while delivering maximum visual impact. • Global gifting & souvenir range: Exclusive eco-friendly artificial flowers, compact bouquets, and novelty gift items – premium, travel-safe, and ready-to-gift solutions ideal for international travellers. As a first-time exhibitor, PlaySmart aims to demonstrate that multi-category, experience-driven assortments – supported by strong brands, exclusive products, and tailored retail solutions – can unlock significant growth opportunities within travel retail. Level 1 / 1-P21 PlaySmart debuts with diversified ‘travel-ready’ portfolio Prev i ew May 2026 25 T F W A D A I L Y