TFWA-Daily-New-Products-and-Innovation-Preview-APEC26

Joseph Ribkoff showcases expanding global travel retail strategy C anadian womenswear brand Joseph Ribkoff returns to TFWA Asia Pacific Exhibition & Conference, building on its successful debut last year as it continues to accelerate its global travel retail expansion. The brand will once again use the event as a key platform to connect with partners and further develop its presence in the Asia Pacific region and beyond. Joseph Ribkoff will showcase its travel retail-ready collections, designed with the modern traveller in mind. Featuring wrinkle-resistant fabrics, versatile day-to-night styling and inclusive sizing from XS to XXL, the brand offers a compelling proposition for retailers seeking to elevate their fashion offer in airport and cruise environments. The exhibition comes at a pivotal time for the business globally, as Joseph Ribkoff continues to evolve under a renewed strategic vision. With increased investment in e-commerce, a growing focus on brand storytelling and a more dynamic approach to retail, the company is aligning its operations to meet the expectations of today’s globally connected consumer. The brand’s first-ever pop-up at Cairns Airport demonstrated strong commercial success, underlining the appeal of its collections to fashion- conscious travellers. This momentum has continued with the opening of a new store at Auckland International Airport in March 2026, which delivered a strong initial trading performance and further validated the brand’s positioning within the channel. Across both locations, Joseph Ribkoff has also identified clear product trends, with its Moto jackets emerging as standout bestsellers. Visitors will have the opportunity to discover Joseph Ribkoff’s latest collections and learn more about its growing travel retail strategy, including flexible retail formats, curated assortments and collaborative partnership opportunities. Level 1 / 1-M11 P ringles will unveil a curated selection of its bestsellers and latest travel retail innovations at TFWA Asia Pacific Exhibition & Conference, where it will be present on the Himan Trading Company Limited stand. Designed to boost visibility and drive trial and conversion in high- traffic GTR environments, the Singapore showcase will combine eye-catching new product formats with interactive sampling opportunities and a suite of retail promotional tools. Pringles will also spotlight its new Brand Creative Platform ‘Pass the Pringles’ at the show, leveraging the success of the recent launch in both domestic and travel retail channels. A key attraction on the stand will be tasting sessions hosted by the brand’s distinctive mascot, Mr P. The Mr P suit is also available to retailers as a mobile sampling tool, enabling in-store tastings and promotional activations that bring the brand to life and create memorable shopper interactions. Pringles will also preview new limited-edition flavours and concepts at TFWA Asia Pacific Exhibition & Conference. These will include the Stadium Snacks collection, inspired by classic American favourites; the Passport Flavours range, celebrating global taste adventures; and the newMystery flavours, designed to spark curiosity and encourage repeat purchase through discovery and surprise. Another key highlight will be the new Traveller’s Collection Pringles Suitcase Tin, created exclusively for the global travel retail channel. The colourful suitcase design evokes the excitement of travel. It contains two 70g cans of Original Pringles, in addition to a set of fun travel-inspired stickers that can be used to personalise the tin, or to accessorise other items. Visitors to the stand can also browse the brand’s existing travel retail exclusive presentations, such as the 165g Tin Can and the two- can multipack, alongside the core portfolio, including Pringles Hot. Basement 2 / 2-S21 Pr i ngl es focuses on t rave l reta i l exc lus ives and shopper engagement Prev i ew May 2026 26 T F W A D A I L Y