TFWA-Daily-New-Products-and-Innovation-Preview-APEC26

E lizabeth Arden is highlighting two key launches at this year’s TFWA Asia Pacific Exhibition & Conference. ETERNAL AURA EAU DE PARFUM is the new signature fragrance by Elizabeth Arden. This radiant floral amber celebrates a woman’s aura, grace, and strength, transporting from the everyday into a world of confident beauty. Developed with IFF’s Science of Wellness, this fragrance features natural ingredients scientifically proven to enhance energy, self-esteem, and happiness. ADVANCED GOLD CERAMIDE CAPSULES DAILY YOUTH RESTORING SERUM is Elizabeth Arden’s next breakthrough in skin longevity – it marks the launch of a bioengineered ceramide in an encapsulated single dose, high-performance serum that goes beyond repair to rebuild skin’s barrier and restore its youthful vitality. Powered by patent-pending Pro- Lipid Active Repair technology, it is clinically proven to accelerate skin’s natural production of barrier lipids and optimise surface cell renewal. The product starts to reverse visible aging signs after the very first capsule. Encapsulation technology preserves freshness and potency. “This year, we are looking to strengthen partnerships across the Asia Pacific travel retail region, showcase our latest innovation and hero lines, align and deepen engagement with retailer partners on growth-driving plans for 2H 2026 and peek into 2027,” says Yumie Chia / General Manager (Asia Pacific Travel Retail & Japan), Elizabeth Arden. “We’re also using the event to discuss category opportunities, share shopper insights, and co-create activation concepts that elevate the brand experience – both in- store and across omnichannel touchpoints.” Level 1 / 1-A10 L a Martiniquaise-Bardinet is preparing to launch the first travel retail- exclusive expression from its popular LABEL 5 blended Scotch whisky range. LABEL 5 8 Year Old will make its travel retail debut at TFWA Asia Pacific Exhibition & Conference, marking a key step in the brand’s premiumisation strategy in travel retail. A blend of carefully selected malt and grain whiskies, matured in American bourbon and Spanish Oloroso casks, LABEL 5 8 Year Old has been crafted to showcase the brand’s evolving style while remaining true to its accessible, balanced character. The expression underlines LABEL 5 Master Blender Stephen Woodcock’s commitment to meeting the expectations of today’s whisky drinkers. “LABEL 5 8 Year Old is designed to showcase the craftsmanship and confidence that define the brand,” says Woodcock. “It’s a richly layered, complex whisky – bold, opulent and unmistakably LABEL 5 – that elevates the classic profile while staying true to our promise of accessible excellence.” This newMaster’s Selection reflects the 8 Year Old’s elevated positioning within the portfolio. “Today’s consumers are looking for whiskies that ‘speak to them’, with genuine character and depth, while still offering strong value,” says Woodcock. “LABEL 5 8 Year Old delivers on all three, combining maturity, complexity and approachability. You have the sweetness of bourbon-seasoned American oak, the dry, fruity vibrancy of Oloroso sherry, and a delicate smokiness that ties everything together. It’s a balanced yet distinctive expression that remains unmistakably LABEL 5.” The packaging has also been refined for travel retail. The familiar LABEL 5 bottle has been maintained, while subtle design enhancements – including bold black and gold contrasts – emphasise the expression’s premium positioning and Master’s Selection status. Basement 2 / 2-Z8 E l i zabeth Arden spot l i ght s f ragrance and skincare innovat ion wi th new launches La Mar t i ni qua i se -Bard i net i nt roduces travel retai l - exclus ive LABEL 5 8 Year Old Prev i ew May 2026 28 T F W A D A I L Y