TFWA-Daily-New-Products-and-Innovation-Preview-APEC26

A NY DI Munich, the luxury accessories brand behind the globally patented SunCover, is not launching just another accessory. It is introducing an entirely new product category – positioned at the intersection of functionality, luxury, and commercial opportunity. For decades, the sunglasses segment in airports and duty free has remained one of the most profitable and high-traffic categories. Yet, its accessory space has been limited to low-value add-ons: cleaning cloths, basic cases, or chains. SunCover changes the game. This is not a simple accessory. It is a standalone product with entry-level eyewear pricing – combined with true luxury brand quality, design, and innovation. The globally patented SunCover protects sunglasses while keeping them instantly accessible – attached to the bag, visible, and ready within seconds. It eliminates a universal consumer pain point: searching, scratching, and storing eyewear while on the move. But the real impact goes beyond functionality. SunCover introduces, for the first time, a high-value add-on category within sunglasses retail,unlocking entirely new revenue streams for retailers without cannibalising existing sales. Early rollouts in international travel retail environments already show strong momentum: strong consumer interest, high conversion rates, and clear incremental sales potential. Demand for smart, design-driven solutions is accelerating. Today’s traveller expects more than products – they expect innovation that fits seamlessly into their movement. With SunCover, ANY DI is not just responding to that demand. It is creating a new category – and reshaping the future of sunglasses retail. Level 1 / 1-J9 B E RELAX is presenting Dream Steam – its new travel-friendly steam eye mask designed to deliver soothing relaxation wherever the journey takes passengers. Created for today’s frequent travellers and screen-tired consumers, Dream Steam is a single use mask that offers gentle warming relaxation with heat reaching up to 40°C. This comforting warmth helps hydrate dry eyes, ease eye fatigue, promote better sleep, and calm the mind – benefits that are especially welcome during long-haul travel, after extended screen time, before bedtime, or in heavily air-conditioned environments. What sets Dream Steam apart is its unique pupil-safe design. The mask features a hollow in the centre of the heating area, helping to protect the pupils during use. Dream Steam also has a patented shape that delivers wider coverage across the eye area, enhancing both comfort and effectiveness. Each mask provides approximately 30 minutes of long-lasting steam therapy, creating a simple yet indulgent self-care moment for travellers on the go. A subtle chamomile scent adds a gentle sensory touch, helping users unwind and enjoy a more restful experience. Designed with travel retail in mind, Dream Steam comes in a convenient box containing five individually packed masks, making it easy to carry, use, and purchase as part of a personal wellness routine while travelling. Blending innovation, portability, and relaxation, Dream Steam answers the growing demand for practical wellness solutions in transit, making it a compelling new addition to the BE RELAX ESSENTIALS line. Level 1 / 1-K11 ANY DI creates a new luxury category i n sunglasses BE RELAX present s new travel - fr i endly steam eye mask Prev i ew May 2026 29 T F W A D A I L Y