TFWA-Daily-New-Products-and-Innovation-Preview-APEC26

Bottega presents No/Alcohol collection B ottega will spotlight its expanding portfolio of No/Alcohol products at TFWA Asia Pacific Exhibition & Conference, reflecting strong and sustained growth in this dynamic category. Driven in part by Gen Z consumers, alcohol-free options are gaining traction for their health appeal as well as their alignment with modern, informal consumption and mixology culture. Anticipating this shift over two decades ago, Bottega has developed a range that combines innovation with its winemaking heritage. The collection includes two sparkling alternatives, a lemon-based drink and an alcohol-free bitter. At its heart is Bottega 0, a non-alcoholic beverage that reinterprets the tradition of sparkling wine. Available in white and rosé, it delivers freshness, balance and lively effervescence, achieved through precise carbonation. Produced from grape must, Bottega Zero White offers delicate fruity notes and a well-balanced palate, making it suitable for any time of day or as a base for alcohol-free cocktails. A new 20cl format enhances versatility for travel retail, onboard service and events. Also featured is Limoncino 0.0, created using carefully selected Femminello Siracusano and Verdello lemons. Advanced extraction techniques preserve the fruit’s natural aromatic profile, resulting in a refreshing beverage ideal served neat or in mocktails. Completing the range, Elixir Amaro 0% draws on the heritage of traditional herbal bitters, delivering aromatic complexity without alcohol. Together, the collection underscores Bottega’s commitment to meeting evolving consumer preferences while maintaining quality, flavour and versatility. . Basement 2 / 2-V2 F amily-owned, Mast-Jägermeister SE is returning to TFWA Asia Pacific Exhibition & Conference for the fourth consecutive year, reinforcing its commitment to the region. New special Jägermeister bottle labels will be on show for the first time and include Singapore, Kuala Lumpur, Bangkok, India and Vietnam. Visitors to the stand can scan a QR code on the Singapore bottle to unlock Singapore like a local and find some of the best bars and restaurants to try while in the city. The company will showcase its extended portfolio, with Jägermeister Orange and Teremana taking centre stage. The show marks one year on from the global launch of Jägermeister Orange and visitors will hear about its growing distribution and ever- expanding schedule of activations in the region. Jägermeister Orange, a smooth and fruity ice-cold shot, is perfect for young adult consumers looking for extraordinary taste experiences. At 33% ABV, Jägermeister Orange combines the taste of oranges and mandarins from the sun-drenched Italian island of Sicily with fine herbal notes and subtle bitterness. The Orange Era campaign is driving awareness, trial, recruitment and conversion by engaging international travellers, in particular the Gen Z audience. “Jägermeister’s innovation is driving our success in the region,” says Mast- Jägermeister SE APAC GTR Director of Jägerme i ster showcases success at TFWA As i a Pac i f i c Exhib i t i on & Conference Customer Development Francois Picquot. “Travellers all over the world have embraced our new expanded portfolio and we look forward to sharing our success with our partners at the show.” Basement 2 / 2-U7 Prev i ew May 2026 31 T F W A D A I L Y